First Impressions that Last: The Psychology of Trust at Every Dental Touchpoint

Overview
Speaker(s)

Patients begin forming impressions of your dental practice within seconds—often before they ever meet the doctor. These snap judgments, known in psychology as thin slicing, are powerful, long-lasting, and heavily influenced by everything from your front desk greeting to how a clinician walks into the room.

In this dynamic, team-focused session, image consultant and dental hygienist Kelly Duggan brings together research, real-world examples, and practical exercises to help dental teams master every moment that shapes a patient’s first impression. Participants will explore the full spectrum of touchpoints—from websites and waiting rooms to chairside interactions and follow-up communications—and learn how to turn these micro-moments into meaningful, trust-building experiences.

Whether you’re a dentist, front office coordinator, hygienist, or assistant, this session will show you how to use intentional communication, polished presentation, and environmental cues to elevate patient confidence, increase retention, and drive referrals.

Kelly Duggan, RDH, AICI, CIC

Founder and President

KELLY DUGGAN Image Consulting, LLC

Kelly Duggan is a certified image manager, coach, speaker, and consultant with more than 25 years of combined experience in the dental and image industries. She is the founder and president of Kelly Duggan Image Consulting, LLC (KDI Consulting), where since 1999 she has helped leaders and organizations elevate their personal and professional presence. With a background as a dental hygienist, Kelly offers a unique blend of clinical care experience, professionalism, and a passion for helping people make confident, lasting impressions. Under her leadership, KDI Consulting has been recognized as an award-winning member of the Association of Image Consultants International (AICI), the world’s premier organization for image professionals. She has served in multiple leadership roles within AICI, including President of the Chicago Midwest Chapter and as Treasurer and Executive Committee Member on the AICI Global Board of Directors. Known for her warm, approachable style and deep expertise, Kelly empowers individuals and teams to align their image with their goals—helping them stand out, build credibility, and succeed with intention.

Register
- Associate Member - Free!
- Member - Free!
- Pre-Dental Student - Free!
- Student - Free!
- International Dentist - Free!
- International Student - Free!
- Post Grad - Free!
- Dental Technician - Free!
- Dental Therapist - Free!
- Hygienist - Free!
- Dental Assistant - Free!
- Front Office - Free!
- Member-Retired - Free!
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